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Fotograf: Jakob Eskildsen

Change Exchange at is a blog about changes in society in the wake of social media and new technology. There is a lot of focus on personal data, privacy, how to controle your own identity and your reputation.

It is written by Pernille Tranberg, a Danish journalist, author and speaker.

Pernille Tranberg is founder of Digital Identity Digital Identity speaking, teaching and advising about how to protect your digital identity as an individual and a brand. Between Aug 13 and Jan 14 she is a fellow at University of Southern Denmark, trying to find a way to make independant journalism more visible online. She has been working at the Danish media company Berlingske Media as a strategic advisor, she authored the book Fake It – Your guide to digital selfdefense out in four languages. She also has been investigative journalist at Politiken and editor-in-chief at Tænk.

You can find her on Twitter: @pernillet, email: pernilletranberg(at) or on

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